Articles
- E Distribution
- E Marketing
- Food and Beverage
- Human Resources
- Marketing
- Operations
- Revenue Management
- Training Issues
E Distribution
- Consumers Using the Internet to Research Travel Continue to Outnumber Those Booking Online (Consumer Internet Barometer, July 2007)
- Internet Marketing and Distribution Trends (Starkov and Price, August 2007)
- 8 Tips for Avoiding an SEO Fraudster by Greg Howlett (August 2007)
- Why Do Hotels Fail Online? (Vikram Singh, August 2007)
- Five Cultural Trends Affecting the Hotel Distribution Industry (www.hotelmarketing.com, June 2007)
- Surprise! Many Hotel Web Sites are Still Dysfunctional and Under-Utilized (Salerno, November 2007)
- Hitwise US Travel Trends – How Consumer Search Behavior is Changing (Heather Hopkins, June 2008)
- Some Hotel Site Designers, Don't Know... What They Don't Know (Salerno, September 2008)
- Hitwise Monthly Travel Report (Hitwise, September 2008)
- Market Share Among Independent Travel Web Sites Remains Flat (J. d. Power and Associates, November 2008)
- Limited Service Hotels Must Get in Internet Game! (Neil Salerno, December 2008)
- Top 5 SEO and Link Building Challenges for 2008 (Justilien Gaspard, January 2008)
- Top Social Networking Sites in December 2008 (Click Z, February 2009)
- What the Heck is Hotel Web Site SEO Anyway (Salerno, January 2008)
- Generic Search on the Internet can be Elusive for Hotels... (Neil Salerno, February 2009)
- How to Maximize your Hotel’s GDS Distribution (Melanie Methven, June 2009)
- Growing Tension Between Hoteliers and OTA's (Max Starkov, October 2009)
- Growing Tension Between Hoteliers and OTA's...NONSENSE An Alternative Viewpoint (Neil Salerno, October 2009)
- Optimizing your Hotel's Opportunities in Electronic Media and Distribution (Bradly Sax, January 2010)
- Tips from TripAdvisor on Managing Online Hotel Reviews (Daniel Edward Craig, March 2010)
- Best Practices for Responding to Online Hotel Reviews (Daniel Edward Craig, May 2010)
- Being #1 on Google Doesn’t Matter - 5 Unconventional Search Marketing Tips (Rohit Bhargava, May 2010)
E Marketing
- Internet Age Suits Hotel Industry Well (Neil Salerno, July 2007)
- Top 10 Challenging Questions to Ask Your Internet Marketing Vendor (Starkov and Price, July 2007)
- 12 Things to do to Improve Your Site's Google Page Rank (Stas Bekman, July 2007)
- Current Trends and Best Practices in Hospitality Internet Marketing (Starkov and Price, August 2007)
- Five Ways to Promote Your Hotel Web Site (Neil Salerno, April 2007)
- Web 2.0 and Hotel Sales Strategies for 2008 (Carol Verret, August 2007)
- Why Some Hoteliers Excel and Others Don't (Neil Salerno, September 2007)
- GM's - How User Generated Review Sites Can Make you a Better Manager! (Carol Verret, September 2007)
- Hoteliers Need to Consider the Impact of Social Media (Lodging Interactive, September 2007)
- Travel Reviews - Consumers are Changing your Brand and Reputation Online (Renier Milan, September 2007)
- The Future of Hotel Distribution, According to Amadeus (Bruno des Fontaines, October 2007)
- 10 Ways to Optimize your Hotel Website through Copy (Nikki Johnson, October 2007)
- Five Exercises to Pump-up your Hotel eMarketing Muscle (Neil Salerno, October 2007)
- Design Strategies for E-mail Marketing Success (Lisa Finfer, October 2007)
- How to Use Customer Reviews to Increase Conversion (Bryan Eisenberg, October 2007)
- Five Ways Negative Reviews Help Your Online Reputation (Andy Beal, November 2007)
- A Hotelier's Guide to Budget Planning in '08 (Starkov and Price, October 2007)
- A Simple Guide to Boost Hotel Electronic Marketing in '08 (Neil Salerno, October 2007)
- How to Handle Negative Comments & Reviews Online (Ken Burgin, November 2007)
- More Social Media Chatter...a Hotel Marketing Tool (Neil Salerno, December 2007)
- Travel Bookings: Rich Media Trumps Traveler Reviews (PhoCusWright, December 2007)
- Hotelier's 2008 Top Ten Internet Marketing Resolutions (Starkov and Price, January 2008)
- Seven Top Online Marketing Trends for 2008 (Heidi Cohen, January 2008)
- Mastering Internet Marketing in 2008: The 2nd Benchmark Survey (Starkov and Price, February 2008)
- How Much Should a Hotel Invest to Develop a Strong Internet Presence? (Neil Salerno, March 2008)
- Plastic Not Fantastic For Online Buyers? (Jupiter Research, March 2008)
- What the Heck is Hotel Web Site Optimization, Anyway? A Hotel Marketer's Guide to WSO (Neil Salerno, March 2008)
- Advice for Managing Negative Reviews of Hotels or Small Businesses (Andy Beal, April 2008)
- Online, Hotel Rates Define the 'Quality' of Your Facilities & Service (Neil Salerno, April 2008)
- All Marketers are Liars - Web 2.0 Strategies for Hotel Sales and Marketing (Carol Verret, April 2008)
- 7 Tips for Higher Conversion Rates (Jack Abbott, May 2008)
- Marketing In Muddy Times (Starkov and Price, June 2008)
- Hotel Website Design 2.0... Using Travel Social Media to Advance Website Sales (Neil Salerno, June 2008)
- What the Heck is Hotel Website Page Rank, Anyway? (Neil Salerno, January 2008)
- How to Connect with your Guests through Social Media (Lodging Interactive, July 2008)
- Anatomy of an Internet-Savvy Hotel Manager (Neil Salerno, August 2008)
- Spend your Money Wisely (Lodging Interactive, August 2008)
- Best Practices on Monitoring Hotel Review Sites (Starkov and Mechoso, August 2008)
- Perfect Storm Supercharging Competitive Online Landscape (Glen Haussman, September 2008)
- Six Online Travel Industry Myths Debunked (PhoCusWright, September 2008)
- Local Internet Marketing Strategies for Franchised Hotels (Starkov and Mechoso, September 2008)
- Online Travel Booking: What Influences Consumers? (Alexander Baxevanis, October 2008)
- A Hoteliers How-To Guide to Online Advertising and Media Buying (TIG Global, October 2008)
- Limited Service Hotels...Get in the Internet Game (Neil Salerno, October 2008)
- Online Marketing Secrets Revealed (Tom Griffin, December 2008)
- 3 ways to Promote your Hotel on the Internet (Christian W. Frei, December 2008)
- Hotelier’s 2009 Top Ten Internet Marketing Resolutions (Max Starkov & Jason Price, January 2009)
- What will Online Travel Look Like in 2013? (Angus Kidman, February 2009)
- Pricing Levers for the Hotel Industry in the Current Downturn (Dimier and Vidal, February 2009)
- The Hotel Challenge to Manage Marketing Expenses. What to Cut, What to Keep. (Neil Salerno, March 2009)
- Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey (Starkov and Price, March 2009)
- Hotel Management and Marketing in a Recession - Insights to Thrive, Not Just Survive (Neil Salerno, March 2009)
- The Hotelier’s Internet Marketing Action Plan for a Difficult Economy (Starkov and Price, March 2009)
- Hotel Website Marketing – What You Should Do, Now… Not Later (Neil Salerno, March 2009)
- Nine Reasons Why Some Hotels are Getting More Bookings from the Internet (Neil Salerno, April 2009)
- Travel is Changing - What Will Hotels Do to Keep-Up? (Neil Salerno, April 2009)
- Website Content Management for Hotels…Boon or Boondoggle? (Neil Salerno, April 2009)
- Improving the Lifetime Value of a Customer Interview with Ted Schweitzer, VP eCommerce (La Quinta, April 2009)
- Case Studies & Best Practices from the ‘Hotel Internet Marketing Trenches’ (Starkov and Mechoso, May 2009)
- New Study Reveals Changes in Leisure Travelers’ Online Search Behavior (Peter Yeaswich, Ypartnership, June 2009)
- Let's Be Honest, Does Your Hotel's Website Suck? How & Why People Choose Hotels Online (Neil Salerno, June 2009)
- Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media (Julie Keyser-Squires, June 2009)
- Dangerous Hotel Search Engine Optimization Myths Exposed (Josiah Mackenzie, June 2009)
- 10 Reasons to use Social Media When Launching a Hotel (Susan Deluzain Barry, June 2009)
- The Social Media Mystery (Glenn Haussman, June 2009)
- Mastering Social Media (Glenn Haussman, July 2009)
- Pros and Cons for Purchasing Hotel Brand Terms in Paid Search (Starkov and Rosenblum, July 2009)
- Weighing-in On Hotel's Use of the TripAdvisor Tools (Neil Salerno, July 2009)
- Mastering the Art of Online Sales Through Hotel Website Content (Neil Salerno, August 2009)
- 10 Hotel Booking Trends and Other Travel Market Developments (Patrick Mayock, August 2009)
- Best Practices in Handling Online Hotel Reviews (Barsky and Frame, September 2009)
- 3 Hotel Internet Marketing Tactics From Outside the Box (Neil Salerno, September 2009)
- 7 Vital Questions to Ask Your Web Designer (Michael Estrin, September 2009)
- Web Design Trends for 2010 (Jacqueline, November 2009)
- The Time is Now for Hotels to Get Involved with Social Media (HotelMarketing.com)
- Social Media Measurement: A 10-step Guide (Chris Lake, December 2009)
- Social Media for Hotels - What Helps, What Doesn't (Neil Salerno, December 2009)
- Social Media Checklist for Small and Medium Size Businesses (Heidi Cohen, December 2009)
- Hoteliers...What is your eMarketing Proficiency? An Electronic Marketing White Paper (Neil Salerno, February 2010)
- What’s the Secret to Achieving Top Ranking on TripAdvisor (Daniel Craig, February 2010)
- Electronic Marketing The Great Hotel Equalizer and You Can Do It Without Going Broke (Neil Salerno, February 2010)
- Does Anyone Remember When A Suit Came With Two Pair Of Pants (Neil Salerno, March 2010)
- Mastering Internet Marketing in 2010 (Starkov, Safer, and Rosenblum, March 2010)
- The Next Best Thing in Hotel Marketing! A New Tool to Harvest Referral Business (Neil Salerno)
- Nine Common SEO Campaign Mistakes (Jaamit Durrani, March 2010)
- How are Hotels Embracing Social Media in 2010? (Lanz, Fischhoff and Lee, HVS, June 2010)
Food and Beverage
- Food & Beverage - How to Avoid a Price War with Your Competitors (Ken Burgin, January 2008)
- Food & Beverage - Do You Know Your Break Even Point? (Joe Dunbar, March 2008)
- Food & Beverage - Two Fast Ways to Boost Menu Revenue (Ken Burgin, March 2008)
- Food & Beverage: Maximizing Throughput: Six Steps to Increase Top Line Sales (Kim Zimmerman Florence, March 2008)
- Food & Beverage - Eliminate Chronic Waste (Joe Dunbar, August 2008)
- Principles for Success Understanding the Value and Power of Breakfast (John Hogan, October 2008)
- Trend Watch F&B 09 (Lisa Rogak, October 2008)
- Food & Beverage - How to Build Mid-Week Evening Trade (Ken Burgin, January 2009)
- Food & Beverage: Don't be Boring - 12 Quick Ways to Shake up Business (Ken Burgin, March 2009)
- Food & Beverage - 7 Pricing Tricks: How many can you use? (Ken Burgin, August 2008)
- 5 Leading Menu Trends for 2010 (Chris Urban, December 2009)
- Minding Your Menu (Beth Kromanik, January 2010)
Human Resources
- Building Teamwork Between Kitchen and Front of House (Ken Burgin, January 2008)
- The Carrot Principle: Engage, Retain and Drive Employees (Chester Elton, October 2007)
- Right-Sized Staffing Ensures Front Desk Sales & Service Success (Doug Kennedy, December 2007)
- Generation Y by the Numbers (BNET, May 2008)
- Lessons from the Field: A Common Sense Approach to Success in the Hospitality Industry (Dr. John Hogan, May 2008)
- For Limited Service Hotels with Fewer than 100 Rooms… (Dr. John Hogan, May 2008)
- Principles for Success as a Manager | Parts One to Six (Dr. John Hogan, July 2008)
- Hiring the Perfect GM (Mark van Hartesvelt, August 2008)
- Do You Hate Preparing for Interviews (Dan Kutis, October 2008)
- Four Key Questions Candidates Should Ask Potential Employers (Houran and Harper, October 2008)
- Studiously Studying Staffing (Caryn Eve Murray, November 2008)
- Maintaining Hotel Employee Productivity and Morale in the Face of Doom and Gloom (Joseph M. Gravish, January 2009)
- A Hoteliers Guide to Job Hunting in the Online World (Jitendra Jain, January 2009)
- Key Learnings from the 3rd Annual “HR in Hospitality” Conference (Jim Houran, March 2009)
- How Highly Effective Hotel Managers Communicate (Neil Salerno, July 2009)
- Hotel Common Sense – A New Look at Awards and Recognition (Dr. John Hogan, July 2009)
- Making Meetings Work - A Step by Step Guide (Woods and Berger, April 2010)
Marketing
- Habits of Highly Successful Hotel Sales People - A Seismic Shift in 2008! (Carol Verret, September 2007)
- Diamonds in the Rough (David Wilkening, October 2007)
- Bang for our Buck - How to Slug Through the Advertising Miasma (J. Ragsdale Hendrie, November 2007)
- We Don't Have to Sell Any More? Focus of Hotel Sales Personnel… (Mandelbaum and Vo, November 2007)
- Top Ten: Marketing Ideas to Consider in 2008 (Drew Neisser, November 2007)
- Pause for Reaction: New Generation of Hospitality Sales Professionals Lesson #9 (David M. Brudney, November 2007)
- Marketing Independent Hotels (Leora Lanz, January 2008)
- Five Ways to Increase Your Sales and Marketing Momentum in 2008 (Leora Lanz, January 2008)
- Effective Property Marketing to Local Clientele (Mark van Hartesvelt, January 2008)
- The Contingency Hotel Sales and Marketing Plan - Hope for the Best, Plan for the Worst (Carol Verret, February 2008)
- Change is the Buzz – Rebooting Hotel Sales Activity at the Property Level (Carol Verret, January 2008)
- PR Provides ROI for Hoteliers (Lorraine Abelow, April 2008)
- How Do I Market My Hotel? (McCarthy, May 2008)
- A Common Sense Approach to your Brand Message (J. Ragsdale Hendrie, July 2008)
- 10 Hotel Sales Mistakes to Avoid in Today’s Competitive Marketplace (Dr. John Hogan, August 2008)
- Lodging Interactive Offers Thoughts for Hotel Marketing in 2009 (Lodging Interactive, October 2008)
- Business Goes On Hotel Sales Tips for an Uncertain Market (Leora Lanz, October 2008)
- Brochures 14 Serious Mistakes (David Kan, October 2008)
- Business Goes On...Hotel Sales Tips for an Uncertain Market (Leora Lanz et al, November 2008)
- Planning in a Challenging Economy - Parts 1 & 2 - Fundamentals of Sales Planning (John Hogan, December 2008)
- Contrarian Strategies for Hotel Sales Departments to Thrive in an Economic Downturn (Carol Verret, December 2008)
- 2009 The Game Changer for Innovation in Hotel Sales Processes (Carol Verret, January 2009)
- Principles of Success: Making New Year's Sales and Marketing Resolutions Real and Practical. 1 & 2 (John Hogan, January 2009)
- In a Recession Hotel Sales Basics Still Work (Neil Salerno, February 2009)
- Four Steps: How to Make More Sales Call than Any Other Way or Trade Shows Can Be Invaluable (Dr. John Hogan, February 2009)
- Business Traveller Profiles are Changing (Canadian Lodging News, February 2009)
- Back to Hotel Sales Basics. The Basics Have Changed Big Time (Carol Verret, March 2009)
- The New Hotel Sales and Revenue Management Metrics - This Could save Your Job! (Carol Verret, April 2009)
- Advertising During Recessions (The New Yorker, April 2009)
- Top 10 Things You Can Do to Build Sales in a Recession (Don Farrell, October 2009)
- Positioning Your Hotel for the 2010 Marketplace (Neil Salerno, November 2009)
- Street Corner Sales Tactics (Glenn Haussman, December 2009)
- Many Meeting Planners Like To Do It At Home (Neil Salerno, December 2009)
- Top Ten Online Marketing Resolutions for Hotel Marketers in 2010 (Starkov & Safer, January 2010)
- The Reset Button - Innovation for Hotel Sales in 2010 (Carol Verret, February 2010)
- Four Steps to Boosting Hotel Group Sales (Michael K. McKean, April 2010)
- Sales Leadership Tips for Hotel Managers (Daniel Edward Craig, April 2010)
- Have Them at Hello (Michael K. McKean, May 2010)
Operations
- The Eight Steps to Hotel Reservation Sales Success (Doug Kennedy, July 2007)
- Increasing Demand for Hotel Business Centers (Sergio Laurent, July 2007)
- Putting the 'Hospitality' back in the Hospitality Industry (Brenda Fields, July 2007)
- Top Ten Hospitality Trends for Summer and Fall 2007 (North Pacific Management, August 2007)
- Keeping Employees Engaged (Glen Haussman, September 2007)
- The Accurancy of Hotel Budgets - Hoteliers Underestimate 2006 Unit-Level Costs (Robert Mandelbaum, October 2007)
- Five Tips to Improving Hotel Customer Service with User Generated Reviews (Carol Verret, October 2007)
- Why Even the Best General Managers Experience Disappointing Guest Satisfaction Ratings (Naomi Stark, October 2007)
- Engaging Service Part 1 and 2, Not Just for the Chic (Williams, November 2007)
- A Roundtable Discussion Industry Fundamentals (Jim Butler, November 2007)
- Top Trends Impacting the Travel Industry Revealed at HEDNA's Conference (HEDNA, December 2007)
- Extended Competition Leads to Extended Recovery (Robert Mandelbaum, December 2007)
- How much occupancy do you need before you can grow rate? (PKF, December 2007)
- 2008 Top Hotel and Restaurant Trends To Watch (Andrew Freeman, December 2007)
- Hotel Negotiating Roundtable Discussion: Buyers Air Dynamic Pricing, Green Concerns (Andrew Freeman, December 2007)
- Not As Great in '08 for U.S. Hotels (PKF, January 2008)
- Six Principles for Creating the Ultimate Customer Experience (Dr. Rick Johnson, January 2008)
- The Importance of 'Customer Experience' in a Downturn (Jeff Gurtman, February 2008)
- A Great Bargain or a Big Rip-off? Consumers' Perceptions of Price Fairness…U.S. & China (Wharton, February 2008)
- Top 10 Meeting Trends for 2008 (Benchmark Hospitality, March 2008)
- An IT Checklist for the Start of a New Year Making the best of your IT budget (Geoff Griswold, March 2008)
- Soft Economy, Economic Downturn, & the R-Word (Neil Salerno, March 2008)
- Top Twenty Hotel Brands in the World at January 1, 2008 (Georges Panayotis, March 2008)
- Security Expert Exploits Hotel Network Vulnerabilities (John Kindervag, April 2008)
- 7 Principles to Fully Engage Your Customers (Bryan K. Williams, April 2008)
- Customer Engagement Key to Weathering Economic Downturn for Hotel Chains (PeopleMetrics, May 2008)
- Tactics to Drive Business in a ‘Not So Hot’ Summer (Carol Verret, May 2008)
- On the Road and Out of Patience (Glenn Haussman, May 2008)
- Guest Problem Resolution 101: Power of the Follow-Up (Bryan K. Williams, June 2008)
- Five Ways to Improve Your Customer Experience (Heidi Cohen, July 2008)
- Hotel Guests Are Considerably Less Satisfied in 2008 (J. D. Powers, July 2008)
- Is Your Hotel Ready for the Downturn? (Brenda Fields, August 2008)
- Hoteliers' Online Action Plan in a Slowing Economy (Lodging Interactive, August 2008)
- Delivering World-Class Service Parts 1 and 2 (Bryan K. Williams, August 2008)
- Best and Worst of Hotels; Cleanliness, Quiet and Customer Service… (TripAdvisor, September 2008)
- Keeping Score: A Revealing Look at Fair Franchising Compliance (Stanley Turkel, September 2008)
- What Part of No Don’t You Understand? How to Track and Assess Lost Group Business (Thomas Hazinski, September 2008)
- "A Bakers Dozen" of Strategies for Hotel Food and Beverage Directors (Dr. John Hogan, September 2008)
- What Does the Current Financial Crisis Mean to Us in the Hospitality Industry? (Jim Butler, October 2008)
- Meet the Hotel Guest of 2020 (Jitendra Jain, September 2008)
- Selling Into a Bad Economy - Overcoming Fear and Stealing Share (Carol Verret, October 2008)
- Bringing Out the Best from our Most Negative Hotel Guests - Brings Out the Best in Ourselves (Doug Kennedy, October 2008)
- Hotel Asset Management Secrets: Differences between Owner and Brand Management Company Goals (James E. Burr, November 2008)
- Leveraging Business Intelligence Utilize this Skill Set to Maximize Profits. Here’s How to Do It (Menka Uttamchandani, December 2008)
- A New Normal (Glenn Haussman, February 2009)
- 2009 Industry Outlook: Tourism, Hospitality and Leisure (Deloitte, February 2009)
- PKF Analysis U.S. Hotel Profitability During Recessions (Woodworth and Mandelbaum, February 2009)
- Top Seven Guest Trends for 2009 (Lisa Terry, February 2009)
- A View from the Street (Adam Maclennan, March 2009)
- Yes, You Can Raise Prices (Geoff Colvin, March 2009)
- Do You Know Where Your Customer Is? Or Knowing Where Your Business Originates? (Dr. John Hogan, April 2009)
- The Top 10 Hotel Groups in the World: IHG Retains Top Spot (MKG Hospitality, May 2009)
- It Used to Be That an Unhappy Hotel Guest Would Tell 3 Others, Now They Tell 3 Million (Barsky and Nash, June 2009)
- Pillow Fights at the Four Seasons (David Segal NYT, June 2009)
- Turning Out Top Teams (Alan Landers, July 2009)
- Complete Rankings for Customer Satisfaction Across Six Hotel Segments (J.D. Powers, July 2009)
- Incentivizing the Value Proposition (Chelsie Butler, August 2009)
- Short and Long-term Planning, Forecasting, and Expense Budgeting (Dr. John Hogan, August 2009)
- Hotel Management Strategies for Tough Times (Neil Salerno, September 2009)
- Cornell Roundtable Shows Connection of Strong Sales with Employee and Guest Satisfaction (Cornell Round Table, October 2009)
- How to Handle Google Maps Mix-ups (Lodging Interactive, October 2009)
- Surprised, or Stubborn? U.S. Hotel Managers Missed Their Budgets in 2008 (Robert Mandelbaum, October 2009)
- Larone: We’re burning money and shooting ourselves in the foot (Canadian Lodging News, November 2009)
- It’s Almost Time to Close the Door on 2009 and for Most Hoteliers, Not a Moment Too Soon (Mourier and Perez, December 2009)
- Be On Guard – Assessing Your Hotel's Vulnerability for Unionization (Joseph M. Gravish, December 2009)
- What's Hot What's Not Leisure and Business Travel Outlook for 2010 (Ypartnership, December 2009)
- What Your Guest Craves in 2010 (Glenn Haussman, January 2010)
- Ammunition at the Front Desk (Kirstin Hallet, PKF, October 2009)
- A Funny Thing Happened on My Way to the Hotel Business (Neil Salerno, January 2010)
- A New Spin on Hotel Rebranding (John O'Neill, February 2010)
- Lessons Learned From a Fallen Economy (Scott Brush & Regina Lewis, January 2010)
- The Evolution of Best Practices in Hospitality and Tourism (Dr. John Hogan, February 2010)
- 2010 Canadian Travel Intentions Survey Indicates… (Hotel Association of Canada, February 2010)
- Tips on Getting Rid of Bed Bugs (Steven Graff, February 2010)
- 5 Guest Room Tech Trends (George Koroneos, February 2010)
- Should Your Guest Have Rights? (Glenn Haussman, February 2010)
- Top 10 Hotel Meeting Trends (Benchmark Hospitality, April 2010)
- Hotels Failing to Optimise New Revenue and Customer Engagement Opportunities (April 2010)
- Hotel Satisfaction Takes Off! Airline Satisfaction Plummets (Market Metrix, May 2010)
- Smaller Independent Hotels Should Think “Big” (Neil Salerno, June 2010)
Revenue Management
- Same Meetings, More Money (Mandelbaum, October 2007)
- Group Biz Selling Secrets (Glenn Haussman, July 2007)
- What the Heck is Hotel Revenue Management, Anyway? (Neil Salerno, February 2008)
- Contingency Hotel Revenue Management Strategies – “I Will not Cut Prices” (Carol Verret, March 2008)
- Driving REVPAR in the Current Economy: The Shift from Managing Demand to Generating Demand (Carol Verret, June 2008)
- Marketing Your Hotel during the Down Times of the Week (Mark van Hartesvelt, July 2008)
- Hotel Revenue Management in a Stagnant Economy (Neil Salerno, July 2008)
- The Challenges and Opportunities for Independent and Boutique Hotels in a Difficult Economy (Carol Verret, August 2008)
- Profit Optimization Is Everyone’s Job (Doug Kennedy, August 2008)
- The Next Big Development in Hotel Revenue Management (Neil Salerno, October 2008)
- How does Revenue Management Work in Small and Independent Hotel Chains? (Helen H. Raff, September 2008)
- Profits are More Important than Revenue in a Downturn (Dr. Reed Holden, May 2008)
- The Cost of a Filled Room (Bill Geoghegan, October 2008)
- Does your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference? (Neil Salerno, November 2008)
- Hotel Revenue Management Meets the Recession (Neil Salerno, January 2009)
- Revenue Management Doesn't Take a Back Seat During a Downturn (Bruce W. Mainzer, January 2009)
- Hoteliers...No Resolutions. It's Time to Take Action (Neil Salerno, January 2009)
- Top 12 Revenue Management Initiatives for 2009 (HSMAI, February 2009)
- Smart Revenue Management Techniques for 2009 (Leora Lanz, February 2009)
- Yield Management in 2009: How to Keep Your Hotel Up and Running in a Downturn (Shannon Sampson, March 2009)
- The New Normal - The Impact on Hotel Sales and Revenue Management (Carol Verret, May 2009)
- Yield Management in 2009 (HVS, June 2009)
- 5 Creative Steps Hotels are Taking to Beat the Recession (Neil Salerno, June 2009)
- Five Alternatives to Discounting Hotel Prices (HotelMarketing.com, July 2009)
- Pricing Case Study: Deep vs. Moderate Discounting (Lana Yoshii, STR, August 2009)
- Mastering the Art of Hotel Revenue Management...The Mission (Neil Salerno, August 2009)
- Revenue Management: Things to Know to REALLY Maximize Revenues (Brenda Fields, August 2009)
- How Can Independent Hotels Combat Budget and Resource Restraints (eyefortravel, September 2009)
- A Focus on Revenue Management: What are Hotels Missing? (Kathleen Cullen, October 2009)
- Rev Up your RevPAR in 4 Different Ways (Jean Francois Mourier, November 2009)
- Hotel Demand Segmentation 101: Identifying Demand Segments and Understanding… (Brian Bisema, December 2009)
- Recession Lessons What Will Drive Hotel Sales & Revenue Management in 2010 (Caroll Verret, December 2009)
- Top 10 Revenue Management Opportunities for 2010 (HSMAI Revenue Management Advisory Board, February 2010)
- Recession Lessons: What Will Drive Hotel Sales & Revenue Management in 2010 (Carol Verret, December 2009)
- Managing Hotel Revenue and Everything That Drives It Five Considerations Worth Repeating (Neil Salerno, February 2010)
- Raise RevPAR with the Right Lever (William Edmundson, March 2010)
- Revenue Management and the Vicious Circle of Guerrilla Pricing (Brij Chachra, March 2010)
- Revenue Maximization Strategies for Independent Hotels (Klaus Kohlmayr, March 2010)
- Revenue Management: Back to Basics (Jean Francois Mourier, May 2010)
- Next Generation Hotel Revenue Management – Profit Management 3.0 (Neil Salerno, May 2010)
- How Do I Find the PERFECT Transient Price? (Warren T. Jahn, June 2010)
Training Issues
- Hotel Sales Training - Nobody Does What Nobody Checks! (Carol Verret, July 2007)
- Successful Front Office Upsell Incentive Programs (Neel Lund, August 2007)
- The Art of Groveling (Hotel Magazine, August 2007)
- How 'A' Players Meet Customer Expectations (Dr. Rick Johnson, October 2007)
- Training and Development: Consider "The Blend" (J. Ragsdale Hendrie, April 2008)
- Real Conversations vs Rigid Scripting Increases Reservations Productivity (Doug Kennedy, May 2008)
- Lessons from the Field. Recognize the True Value of your Front Line Sales People (John Hogan, November 2008)
- Is That the Best Rate You Have? How to Train you Voice Reservations Agents... (Doug Kennedy, February 2009)
- Front Desk Hospitality Training Can Generate Future Business (Doug Kennedy, July 2009)
- A Different Appraisal of Our Biggest Challenges in 2009 (Dr. John Hogan, April 2009)
- Front Desk Training is the Key to Capturing More Walk-In Business (Doug Kennedy, June 2009)
- A Different Appraisal of Our Biggest Challenges in 2009 (Dr. John Hogan, April 2009)
- To Make Hotel Training Work, Make It Fun (Doug Kennedy, July 2009)
- Overcoming the 'All They Want To Hear Is the Rate' Mentality (Doug Kennedy, October 2009)
- Understanding Body Language (Dr. John Hogan, November 2009)
- Tips for Training Others (Beverly West, March 2010)
- Hotel Hospitality Training Tips for the Era of Social Networking (Doug Kennedy, October 2009)